Alan Gow on BTCC–Haymarket partnership
Series Director Alan Gow spoke to btcc.net following the announcement that the Dunlop MSA British Touring Car Championship would be extending its media partnership with Haymarket Consumer Media for a further two years.
After an initial successful three-year period, this latest agreement with Autocar and other associated Haymarket Consumer Media brands guarantees expanded, extensive and in-depth media coverage of the series. Regular features, news, competitions and blogs will be published by Autocar – both in print and online – whilst the group’s video channels will host official BTCC videos alongside their own exclusive content.
Multi-platform advertising across Autocar, What Car?, Stuff and Four Four Two magazines will also be included. Furthermore, the Autocar logo will feature on every BTCC car, podium and interview backdrop during the 2017 and 2018 Dunlop MSA British Touring Car Championship seasons.