WIX Filters to continue with Ciceley in 2017
Ciceley Motorsport has announced that WIX Filters will remain on board for Adam Morgan’s 2017 Dunlop MSA British Touring Car Championship title assault.
WIX Filtration has confirmed that this coming year’s sponsorship of Ciceley in the BTCC is part of a strategic plan to increase the WIX Filters brand across leading motorsport platforms in the UK.
The Lancashire squad’s mainstay racer, Adam Morgan, spoke of his delight at the continuing partnership and will be looking to build in 2017 after adding to his tally of wins last season.
“I am over the moon that WIX Filters are continuing with us for 2017,” said Morgan.
“Our little family team is wholly dependent upon sponsorship and without our sponsors we simply wouldn’t be able to go racing, we fully appreciate the importance of all the teams associates and work hard all year to ensure that we over deliver on our pre-season promises. WIX Filters have been a massive part of our team and long may this continue, we are the perfect fit!”
Norman Burgess, Ciceley Motorsport Commercial Director, added: “This will be the fourth consecutive year that WIX Filters have supported the team, we know how each other works and exactly what each other expects from this mutually beneficial relationship. WIX Filters continues to be instrumental in the promotion of both the teams and Adam’s brand. WIX Filters has a proud heritage in Motorsport.”
Dave Warren, Managing Director of WIX UK, said: “We have enjoyed a strong relationship with Ciceley and Adam Morgan over the last three years, and we are delighted to continue this into 2017.
“The BTCC is a great fit for the WIX brand and the race weekends provide a fantastic experience for our guests.
“We are looking forward to carrying on the success achieved in 2016 into next season and being part of a team pushing for the Independents Trophy”