Steel ‘Seal’ a deal with Halfords Yuasa Racing for 2017
Halfords Yuasa Racing is pleased to announce a newly-formed sponsorship agreement with Steel Seal for the coming 2017 Dunlop MSA British Touring Car Championship season.
This agreement will see the Steel Seal brand getting even more fantastic coverage in the BTCC on the newly-liveried Honda Civic Type R – launching at the Autosport International show next week.
Steve Harrison – Global Brand Director of Steel Seal said: “I am really pleased to have a presence on one of the most televised and photographed teams in the BTCC paddock, you know if either Matt or Gordon are at the back, in the middle or leading the race, you can guarantee they will be getting maximum exposure for our brand.”
Steve Thomas – Marketing Manager for Team Dynamics added: “It’s great to have another recognised name in Steel Seal join us for 2017. I think many people are familiar with the brand and we are looking to exploit that even further for them this year. We go into the season looking to replicate what we have achieved over the past two years and hopefully crown one of our drivers a four-time BTCC Champion.”