Handy Motorsport unveil striking new livery and major new partner
Rob Austin and Handy Motorsport Team Principal Simon Belcher unveiled the squad’s stunning new livery for the 2017 Dunlop MSA British Touring Car Championship at Autosport International this morning, 12 January, confirming new commercial partner Northgate plc.
Taking the covers off the team’s Toyota Avensis on the official Dunlop BTCC stand during the first morning of the annual motorsport extravaganza at Birmingham’s NEC, the reveal highlighted the exciting multi-year partnership Northgate is embarking on with the Evesham racer.
“I’ve been really looking forward to revealing the car and showing the world the results of all the hard work we have put in since the 2016 season ended”, commented Austin, “The car is, as usual, immaculately prepared and ahead of schedule. The striking new livery looks fantastic I think and, most importantly, it is fantastically supported!
“New for this year, we are very proud to announce a major sponsorship deal with Northgate plc. The BTCC serves as the perfect platform for a national marketing campaign for the growing van hire company. We also have continued support from Close Brothers, Kerax, Rocwood, Webb, Cobra Seats, Alsa and many others.”
Northgate plc is the leading light commercial vehicle (LCV) rental business by fleet size in the UK, providing a complete LCV rental service with predictable weekly costs, saving customers money on the total cost of ownership. Northgate’s UK national branch network hosts 73 locations, 50 wholly-owned workshops and local dedicated account teams, all committed to delivering the full range of services to keep customers on the road.
Northgate’s Managing Director, Eddie Aston, said: “We are looking forward to 2017 and the Northgate plc sponsorship of Rob Austin and the Handy Motorsport team. This is an important partnership for Northgate that enables us to share the excitement of motorsport with our customers and employees, many of whom are already enthusiasts. The close proximity of the races to our branch network is helpful for our local customers as is the ability to experience vehicle performance and safety management of the highest standards.”
With everything in place for Austin’s second BTCC campaign with Swindon-based Handy Motorsport, driver and team are looking forward to mounting a consistent front-running challenge this year having climbed the outright podium on three occasions in 2016.
“It’s been a very long time since I have been so excited for a season’s racing and I’m determined to get back on the top step of the podium this year”, said Austin, “I’ve been doing this for a while now, this will be my seventh season in the BTCC – but until now there’s always been a compromise or something has been missing from the package.
“I have never been anywhere near this confident that I have the right package to do the job! I’ve won races before and I’m very well placed to do some more of it this season – that’s the target we’re all setting ourselves.”
“I’ve got to say a huge thank you to Simon [Belcher], not only for keeping faith in us but for giving me all the tools and support we need – not just to run a front-running BTCC car but to also ensure our partners see maximum return on their investment and our VIP guests receive the absolute best ‘money-can’t-buy’ experience in the team’s pristine Hospitality suite.”