Cereal winners Motorbase celebrate with staff during Shredded Wheat Factory visit
Team Shredded Wheat Racing with DUO made the most of its mid-season break from the Dunlop MSA British Touring Car Championship to visit the Shredded Wheat factory in Staverton, Wiltshire last week.
The Kent-based team made the journey south-west for a planned employee day to the impressive Cereal Partners site, giving all of the staff based there the chance to meet BTCC drivers Mat Jackson and Martin Depper and to celebrate the squad’s successful race weekend at Croft just prior to the visit.
The day was a resounding success with great interaction from those on site as they made the most of the opportunity to meet the team, have a look around the race-winning Ford Focus ST, and even compete against each other during the popular pit-stop challenge for the chance to win VIP tickets to the season finale at Brands Hatch in October. An internal raffle was also held with the lucky winners taking away exclusive signed team kit from the event.
Vandu Patel, Brand Manager for Shredded Wheat said: “It was brilliant having the Team Shredded Wheat Racing with DUO guys come down to the Staverton factory. It was a great opportunity to create a brand experience for everyone to get involved in and there were a lot of very happy petrol heads!
“The 30 degree heat certainly provided an endurance test for the guys but their enthusiasm and energy stayed high all day;” she added. “The day was our chance to really engage with our factory team – especially for those who haven’t yet had the chance to make it along to a BTCC event – and the feedback we’ve received has been excellent.”
In addition to the employee activity, the Motorbase crew also enjoyed a guided tour of the automated factory and combined heat and power plant which is housed on-site.
“It was great to get the chance to meet everyone at the Shredded Wheat factory,” commented Team Manager Oly Collins. “We were really well looked after and the level of support and interest for the team from everyone at Staverton was a real boost for us all. We always enjoy these types of events away from the pressures of a race weekend, it offers up opportunities to spend time with the staff that wouldn’t normally get to come to the BTCC races and they’re always good fun.
“It was fascinating to see the Shredded Wheat factory in action, it’s a very impressive set-up and the tour carried out by Gary Woodhouse was a real highlight.”