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BTCC launches new official app

The British Touring Car Championship, in partnership with fusesport, is delighted to announce the launch of a new official BTCC mobile application – free and available now for all iOS and Android devices.
 
Britain’s premier motorsport series prides itself on further enhancing the fans’ experience, and this BTCC mobile app becomes a significant part of its digital offering to its many followers around the world.
 
The app, which will continue to be evolved and enhanced ahead of the 2019 season, will feature an array of exclusive content, including latest news, videos, behind-the-scenes access, polls, surveys and stats that will be of great interest to all BTCC and motorsport fans. You will also find driver and team information, plus details on events such as race dates, timetables and tickets.
 
It will also be the place to visit during a race weekend, with quick links to video, timing and audio ensuring followers are kept right up to date with the action.
 
Fan interactions will become a key part of the app’s offering too, with your chance to sign-up, follow your favourite driver and team while contributing with photos and opinions on everything BTCC.
 
Series Organiser, TOCA, has worked with sports industry leader fusesport in development of the app. Fusesport is a global leader in helping sports organisations grow their communities and revenue by managing their events and data more effectively. One of the most complete event management solutions available, its cloud-based software covers everything from registration, accreditation, promotion, volunteer/workforce management, data analysis and more.
 
Series Director, Alan Gow, said: “The BTCC has continued to transform its digital offering in recent years, having launched a new website, enhanced its coverage with our loyal television partner ITV, increased its social media presence, as well as adding ‘as live’ and further video content online.
 
“The new BTCC app is part of that evolution and we are delighted to be launching the app over the coming days. Working alongside Fusesport, we will continue to enhance and improve the app to ensure it provides fans with the best BTCC experience available. This is something for our followers to enjoy as excitement builds ahead of the 2019 BTCC season, which is sure to be another fantastic campaign – both on and off the track.”
 
fusesport CEO, Jeff Bliss, adds: “fusesport is both honored and excited to partner with BTCC to help enhance their fans’ experience. We bring broad experience across the sports industry and around the world, as well as a deep appreciation for the motor sport industry and BTCC’s fanbase, and we look forward to continually improving the fans’ experience with BTCC”.

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