EXCELR8 partners with Draper Tools for 2020 BTCC attack
EXCELR8 Motorsport’s preparations for the 2020 British Touring Car Championship season have been handed a substantial boost after the team confirmed a fresh title sponsorship agreement with Draper Tools, the family owned hand and power tool distributor.
EXCELR8 made its debut in the BTCC this year with a pair of MG6 GT machines, driven by Rob Smith and Sam Osborne. Draper Tools has already been a key partner for the team, with Smith’s car running with support from the major UK tool brand.
That partnership will now be taken to the next level with the announcement that Draper Tools will become a title sponsor for EXCELR8 Motorsport for the 2020 season. The early confirmation of the deal will allow both parties valuable time to make vital preparations ahead of the 2020 BTCC campaign.
Draper Tools is a leading industry name, and is celebrating its centenary year in 2019, having been founded by Bert Draper as B. Draper & Son Limited back in 1919 at its then Kingston upon Thames base.
Since then, Draper has developed to supply a range of over 10,000 tooling and hardware products around the world and has previously been headline sponsor to organisations like Southampton Football Club.
Justina Williams, Team Owner of EXCELR8 Motorsport, says she is excited to extend the partnership with Draper Tools, emphasising that the company’s support would bring multiple benefits to the team’s BTCC preparations for 2020.
“We are extremely excited and proud to continue our relationship with our partner and great British business, Draper Tools,” said Williams. “With this early decision and with their help, we plan to undertake a more robust testing programme over the winter, to ensure more of a head start for 2020 compared with our maiden 2019 season. Between us, we will continue to develop and promote the Draper Tools brand to millions of people via our BTCC race programme, along with working together to develop key client and supplier relationships. To be chosen by Draper Tools as their brand partner in BTCC for 2020 is an absolute privilege and we are truly grateful to them for being such a very big part of the EXCELR8 family.”
Clive Richardson, Marketing Director at Draper Tools said: “We are delighted to announce our ongoing partnership with EXCELR8. They’ve impressed us with their dedication across 2019 and we know this drive and focus will continue into the 2020 season. Like us, they’re committed to working hard to strengthen what they do. We’re pleased to say that partnering with EXCELR8 in our centenary year has not only been enjoyable, but also incredibly valuable to us as business. We’ve had plenty of positive feedback from our customers and the BTCC fans as well as some fantastic exposure for the Draper Tools brand. We can’t wait to see what opportunities the new season brings.”