The Dunlop MSA British Touring Car Championship now engages with over 25,000 people via Facebook, not to mention more than 16,000 people on Twitter. The social presence of the BTCC has grown rapidly over the last few years as fans have gained more access to the series and its driving stars.
As these numbers continue to grow, so too do the ways to interact with fans. The BTCC uses social media as a focal point providing up-to-date news and an ever-broadening range of content to get people involved in the action both on and off the track.
In 2013 we are looking to utilise social media resources even more effectively. In addition to the established websites such as Facebook and Twitter and YouTube, we’re in the process of setting up a number of brand new media platforms that will give people more access to BTCC than ever before. Functions like ‘hangouts’ on Google+ will give fans a way to chat live to their favourite drivers from the comfort of their living rooms, and sites like Pinterest are rapidly becoming one of the main ways for people to share their favourite content.
The BTCC remains at the forefront of British motor sport thanks in no small part to its commitment to a dialogue between teams, organisers and fans to ensure that the entire race weekend is as accessible, exhilarating and memorable as possible.