2 social media feeds, 20 questions, 1 cup of tea
Ever wondered which track is Andrew Jordan’s favourite? Ever thought about which driver would choose Ecclestone over Gow? Or which Grid Girl Gordon Shedden likes the look of?
Fresh for the 2014 season, Dunlop will be sharing ‘20 questions’ videos on its social media platforms to give fans an insight into what makes BTCC drivers tick.
Going live today on Dunlop’s social media feeds, /Dunlop.UK (Facebook) and @DunlopLive (Twitter), there will be a minimum of two videos per race weekend. Alongside the 10am announcement of Soft Tyre choice information, Dunlop’s social media feeds are offering new and different content looking at human interest elements of the race experience in particular.
“It was clear as soon as we started to film our first two videos that we were going to be the owners of some amusing and enlightening content to share with all of our fans” said Andy Marfleet, Dunlop Brand Manager.
“Andrew Jordan and Rob Austin are the two drivers kicking off our season of sharable videos and they certainly add a laugh to your tea break!
“We certainly feel that this season is going to be the best season ever. With 31 drivers, 7 of which are former champions, there’s bound to be plenty of banter in the Paddock and our 20 questions videos allow this banter to be shared with the wider BTCC fan base.
“We are encouraging a hashtag of #BestSeasonEver across all of our BTCC social media content in anticipation of a fantastic year of racing.”
You can see the first edition of the series with Andrew Jordan below: