BTCC announces new TV deal in North America
Impressive multi-year contract confirmed with Torque.TV and CBS Sports Network
The Dunlop MSA British Touring Car Championship is delighted to announce its largest ever television deal in North America, after agreeing a multi-year contract which will see the championship broadcast on the giant CBS Sports Network (CBSSN) to 60+ million households across the US and Canada.
A one-hour BTCC highlights programme will be screened on CBSSN in a prime time (Eastern time) slot on Wednesdays – ten days after each event – and will then re-air during prime time (Pacific time) soon after. The 24-hour home of CBS Sports will broadcast the highlights programme as part of its ‘Torque.TV’ Block on Wednesday evenings.
The huge CBS Sports Network televises nearly 600 live events and over 3,000 hours of live programming every year.
Furthermore, www.Torque.TV – North America’s new home for motorsports and high performance automotive lifestyle – will also carry each one-hour BTCC highlight programme for 90 days after each event via its VOD (Video On Demand) platform.
Global popularity in the BTCC continues to reach new heights with the championship being broadcast across five continents. This latest agreement means that the BTCC will be available to more than 500 million homes worldwide in 2015… with further significant international broadcast arrangements soon to be announced.
BTCC Series Director, Alan Gow, said: “This is the biggest coverage the BTCC has ever had in the important and vast North American market, and we are delighted to announce this long-term broadcast arrangement with Torque.TV that includes the coverage on CBS Sports Network.
“The BTCC has always appealed to spectators around the globe, so this yet further underlines its popularity. Our statistics and contact forums have shown continued growth in North America and we are pleased that this brings the action to our legions of fans in the region.”