P1 Nutrition backs Aron Smith and Team BKR
P1 Nutrition steps up its involvement in the BTCC by backing Aron Smith, as they look to bring awareness to the extensive competitive advantage to be gained in motor sport through proper nutritional and fitness programmes.
The first of its kind company have scientifically formulated products to help drivers and riders alike deal with the specific challenges unique to the sport. These include sustained strain on the upper body, heart rates exceeding 185bpm, restricted oxygen consumption and cockpit temperatures of over 70 degrees.
Also crucial was the collaboration with a driver equally as passionate about performance, fitness and nutrition.
“I am thrilled to welcome back P1 Nutrition for this season in the BTCC,” said Smith. “They have been an integral part in ensuring I am at the very peak of my fitness both last year and now going into the first round at Brands Hatch for the 2016 season. I truly believe this could be an incredible year for Team BKR/Team BMR and I am delighted that P1 Nutrition will be such a large part of my season and hopefully for many to come.”
“Our focus on the TOCA package has been a strategic one as we set our sights on top established talent,” commented Ronan McHale, Acquisition and Athlete Lead , P1 Nutrition. “We are delighted to welcome Aron Smith and now Team BKR to the P1 Nutrition family.”