This weekend at Thruxton (19/20 September), Yuasa will be celebrating its ten-year anniversary in the BTCC with a special one-off livery and launch of an exclusive competition.

Halfords Yuasa Racing drivers Matt Neal and Dan Cammish will carry a special livery at Thruxton to highlight Yuasa’s illustrious decade in the BTCC, as one of the longest standing sponsors in the championship.

Since Yuasa started sponsoring the works Honda team in 2010, they have shared a phenomenal 76 race wins, 214 podiums, four drivers’ championships, five teams’ and five manufacturers’ titles.

The design is based on the bonnet of the iconic red and white 2013 Honda Civic FK2, driven by Neal and Gordon Shedden. A car which secured Honda and Team Dynamics both the manufacturers’ and teams’ championship that year, whilst Shedden narrowly missed out on the drivers’ championship. The design is a nod to the successes over the last ten years and is bound to bring back some nostalgia for the long-standing supporters.

In conjunction, Yuasa has also launched an exclusive competition to fans, giving them a chance to win five limited edition ten-year anniversary prints signed by Neal, Shedden & Cammish. The print is an artistic view of the battery brand’s previous BTCC challengers, looking back at the classic liveries and reflecting on the success they have shared with the team.

The competition is open to residents in UK and Ireland until the final race at Brands Hatch on Sunday 15 November. There will be one winner after each of the remaining five BTCC rounds.

“We are incredibly proud to celebrate ten years in the British Touring Car Championship with Honda and Team Dynamics,” said James Hylton, Managing Director at GS Yuasa Battery Sales UK Ltd. “Since our partnership began in 2010, we have enjoyed phenomenal success and many fantastic memories, both on and off the track.

“The Yuasa brand has become synonymous with BTCC racing and the works Honda team, it has been such a big part of our business culture over the last ten years. In that time, Matt, Dan and Gordon have provided some incredible results, claiming a total of 214 podiums. We are very much looking forward to seeing that increase during this very special season.”

“We have had a great relationship with Yuasa over the past ten years,” added Neal. “They have been massively supportive of our BTCC programme and quite frankly we couldn’t have done it without them. We’ve won four drivers’ championships, five teams and five manufacturer titles, so not a bad point score! 

“I have personally raced with Yuasa for that entire time and not only do we have a fantastic working relationship, but also have forged great friendships over that period. We have seen both businesses go from strength to strength and look forward to continuing that partnership long into the future”.