Perfect partnership between BTCC and Autocar continues
Media relationship with leading automotive magazine moves into second decade
The Kwik Fit British Touring Car Championship Series Organiser, TOCA, has today (11 April) announced a further three-year extension to its media partnership with Autocar.
This latest extension takes the hugely successful relationship into its second decade, confirming it will reach a minimum of 12 years at the conclusion of this latest agreement in 2025.
The contract renewal guarantees expanded, extensive and in-depth media coverage of the series. Regular features, news, race reports, competitions and blogs will be published by Autocar – both in print and online.
The new contract also places greater emphasis on digital media, with a focus on video content and wider social media activations being introduced. Advertising will continue in Autocar and Autocar’s Haymarket Automotive sister brand, What Car?, via both print magazines and associated websites.
The Autocar logo will continue to feature on every BTCC car as well as the podium and interview backdrops across the 2023, 2024 and 2025 British Touring Car Championship seasons.
Alan Gow, BTCC Chief Executive, said: “It’s brilliant news that our longstanding partnership with Haymarket Consumer Media has been extended and enhanced with this latest agreement, bringing us into a second decade of working together.
“The expanded coverage of the Championship in Autocar has proved to be hugely popular for both new and current fans, so we’re delighted to continue this agreement until at least 2025.”
Mark Tisshaw, Autocar Editor, said: “We are delighted to once again renew this successful partnership and take it into its second decade. The BTCC has long been the UK’s premier racing series and we’re honoured to be able to share in some of its success.
“The new generation of drivers and the hybrid cars they’re racing has made the on-track action closer than ever and we can’t wait to bring the stories of those on the grid, and the teams and individuals behind them, to our ever-growing Autocar audience.”