Motorsport Games and the British Touring Car Championship has confirmed a new non-exclusive license agreement, effective immediately, that reinstates BTCC content in the highly acclaimed rFactor 2 racing simulation until the end of 2026.

Current BTCC content included in rFactor 2 comprises of eight different cars, which MSG will continue to update with the latest liveries from the 2024 season and beyond, plus a range of the current iconic circuits, such as Brands Hatch, Donington Park and Thruxton.

BTCC Chief Executive, Alan Gow, said: “The BTCC content within rFactor 2 was incredibly well received by our fans and the sim racing fraternity – so this new agreement provides for our BTCC content to continue to be updated and rolled out through to the end of 2026. I’ve no doubt this news will be very welcomed by sim racers everywhere.”

For further information on rFactor 2 visit www.studio-397.com or the game’s social media channels @rFactor2. You can purchase rFactor 2 through the Steam store page and BTCC content in the game’s item store both from Steam and inside the game.

Global Media Properties (GMP) proudly announces its appointment as the Exclusive Commercial Partnership Agency for the Kwik Fit British Touring Car Championship (BTCC). This partnership heralds a new era of strategic collaboration aimed at driving innovation, fostering new partnerships, and enhancing consumer experiences within the UK’s premier motorsport series.

The British Touring Car Championship is one of the most prestigious and longest running motorsport championships in the world. Since its inception in 1958, the BTCC has captivated tens of millions of fans in the UK and worldwide, with its non-stop action and entertainment.

In its capacity as the Exclusive Commercial Partner, GMP will spearhead the development and execution of a dynamic commercial strategy tailored to meet the evolving demands of modern businesses and audiences. This entails reimagining the BTCC’s commercial proposition to align seamlessly with contemporary content and ROI expectations while unlocking new avenues for growth and engagement.

Moreover, GMP will extend its expertise to BTCC teams, offering support in their pursuit of new partnerships and sponsorship opportunities, further enriching the competitive landscape of the championship.

Alan Gow, CEO of the British Touring Car Championship, remarked, “As we embark on this exciting journey with GMP, we are confident that their innovative approach and strategic insights will elevate the BTCC to new heights of commercial success and audience engagement.”

Greg Albrecht, CEO of Global Media Properties, commented, “Securing the BTCC as a client is a testament to our commitment to excellence and innovation in the field of commercial partnerships. We are eager to collaborate with Alan and his team to unlock the full potential of the championship and deliver unparalleled value to commercial partners and consumers alike.”

For more information about Global Media Properties and the British Touring Car Championship, please visit www.globalmediaproperties.co or www.btcc.net.

About Global Media Properties (GMP): Global Media Properties is an integrated agency providing innovative commercial solutions in the realm of sports, arts and culture, entertainment, and tourism. Utilising its four core verticals of sales, content creation, data/insights, and asset development, GMP strives to unlock new opportunities and enhance experiences for partners and audiences worldwide.

Contact: Greg Albrecht, CEO, Global Media Properties (GMP): +1 (416) 399-7293 or galbrecht@globalmediaproperties.co

FANS FLOCK TO DONINGTON PARK FOR OFFICIAL SEASON LAUNCH

NAPA Racing UK claimed a one-two on the timesheets during the final afternoon of official pre-season testing, as the reigning BTCC champion edged out team-mate Dan Cammish at Donington Park.

Rival outfit Team BRISTOL STREET MOTORS enjoyed the morning run as Tom Ingram topped team-mate Tom Chilton.

Light showers interrupted the early afternoon running before thunder and lightning eventually brought an end to proceedings in the final hour.

Sutton had already set his benchmark time – the only driver to clock a lap time in the 1:07s bracket – and he was closely followed by Cammish.

“We didn’t get enough dry running, but I think everyone is in the same boat,” said Sutton. “Overall, I’m pleased – we got through our testing plan and we’re nearly there.

“The car is in a good place; we’ve made a few changes. They seem to have been positive, but you never really know until qualifying gets underway. We’re looking forward to getting stuck in and seeing what car we’ve got beneath us.”

Cammish admitted to having a tricky morning, but he bounced back with a productive afternoon in the #27 Ford Focus.

“It has been a good pre-season test programme,” said Cammish. “We’ve had some varying weather and different temperatures across the five days of running.

"We got some really nice, consistent and quick laps in there this afternoon, but there’s a bit to come. If it ends up as a one-two for us next week then I’ll be thrilled, but there’ll be others coming out swinging, so let’s see.”

Chilton ended his positive day in third overall, having fired his Hyundai into second during the opening session.

Ingram had to settle for fourth, ahead of NAPA Racing UK’s Dan Rowbottom and Laser Tools Racing with MB Motorsport’s Jake Hill.

The Donington Park test was the third and final test of pre-season with BMW, Hyundai and Ford machinery topping a day apiece – highlighting the likely competitiveness of this year’s top-quality grid.

A big crowd arrived at the Leicestershire circuit for the official Season Launch, which had already included championship photography, television, radio and media activities.

Alongside the six hours of testing, fans flocked to the lunchtime pitlane walkabout to get autographs and photos of the BTCC’s cars and stars.

With today’s action bringing down the curtain on the BTCC’s pre-season, attention now turns to the opening race weekend of the 2024 campaign… back here at Donington Park on the 27/28 April.