CARSTORE POWER MAXED RACING UNVEILS BTCC CHARGERS
Thruxton Circuit has today (12 April) set the scene for CarStore Power Maxed Racing to reveal its liveried Vauxhall Astras for the first time, before they hit the track for tomorrow’s Kwik Fit British Touring Car Championship’s Season Launch at the Hampshire venue.
A multi-year deal with Pendragon sees CarStore and Evans Halshaw branding featured on the machines, which will be piloted by Michael Crees and BTCC rookie Ash Hand in 2022.
“With Pendragon’s portfolio of industry-leading new and used car brands, partnering with PMR to form CarStore Power Maxed Racing was an obvious choice for us,” said Kim Costello, Chief Marketing Officer for Pendragon. “We were looking to align ourselves with a winning team on the track and a commercially-minded team off of it, and in partnering with PMR we found just that. The 2022 BTCC should be an exciting season and we are looking forward to what the CarStore Power Maxed Racing Team will do both on and off the track.”
“Winning races requires teamwork, dedication and strong partnerships, and we felt Pendragon could really support us on all three,” added Team Principal Adam Weaver. “We’re excited to see the brands featured on our livery and to work with them to build our collective influence in the BTCC.”